Identity Design Samples
Custom logo and identity design with Susan Kurtz Graphics is a process in which the client and designer work together: from the first briefing in which the client's business mission and goals are discussed, through the concept development, feedback and revisions, to the final design, Susan helps her clients achieve meaningful, evocative, and personal branding for their business' success. Contact Susan for more information and to discuss your business identity needs.
Logo designed for The Baumann Institute, a not for profit organization. See website design for The Baumann Institute, by Susan Kurtz Graphics.
Logo for Photo Dream Team, a business for three professional photographers to book high-end weddings/events.
The logo for Susan Kurtz Graphics combines a flower that has a personal meaning, the Black-eyed Susan, with the symbol of an eye. When creating this logo, Susan used the free-hand pen tool in Illustrator, and decided to use the first attempt at the petals without any modification. She liked the spontaneous and unique look of each of the petals.
Sometimes clients know exactly what they want: double-swooshes were requested by Custom Design Countertops. Susan suggested two tones, working carefully on the balance of the curves with the letters.
The balance of the beautiful mandala (created by Prema Maja Apolonia), the luminous green background gradient, and styling of the title, completes the identity developed for Illuminated Wisdom. A website was created by Susan Kurtz Graphics as well as business cards, flyers, and postcards.
Susan brought in the metaphor of the burning flame for California based, spiritual teacher Mukti's logo. Mukti's branding also includes a curved golden line in her banners for flyers and newsletters.